In addition to videos, images, news and some other type of searches, Google has introduced the new Google recipe search.This search relies on rich snippets, a microformat for certain types of information like people, events, reviews, products and recipes. These are basically tags attached to that type of information that allows search engines to easily recognize and index it. Large websites like Epicurious and The Food Network are already using rich snippets for their recipes, but it’s certainly not too late for smaller recipe sites to incorporate. You can read all about rich snippets and find tools and tips for implementation at http://www.google.com/support/webmasters/bin/topic.py?topic=21997Amplify’d from www.wired.com
Google Recipe Search Cooks Up Next Gen of Search
The Recipe feature will show up in the left side bar, underneath other so-called vertical searches such as Shopping, News, Images and Videos, and gives searchers options to refine results: such as finding a red curry recipe, then specifying one that has less than 300 calories and includes red peppers.
But the real innovation is in the background: the entire search is built on structured data that webmasters have built into their webpages using markup code that’s invisible to humans but is extremely useful to machines. The dream of the so-called semantic web is built upon the idea that web pages will be full of such underlying tags so that search engines can parse a webpage to learn someone’s e-mail address or know exactly what a restaurant’s operating hours are by scanning underlying code invisible in the browser.
The dream of a structured web has proven nearly impossible to create in practice as it requires coordination on building specs and then that web page builders take the time to mark their pages up in complicated XML. A more grassroots effort, known as Microformats, has had more success by focusing on just a few kinds of data and making innovative use of HTML, the lingua franca of the web, to simplify publishing meta-data. Google introduced its own suggestions of how websites could start publishing Google-friendly meta-data in 2009 (such as how many stars a rating is), with its so-called Rich Snippets.
So for instance, Google is able to show a searcher only Pho recipes that use tofu that take less than a half an hour to make, not by searching for pages that include the word “Pho” and “Tofu” and “Recipe”, but by actually knowing that a recipe for something called “Pho” has an ingredient “Tofu” and a listed cooking time of 1 hour (for example, the is done after publisher’s wrapping the word “1 Hour” in a defined HTML tag ()and then interpreting that in the search results ).
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