Has Social Media Helped Your Business? – Website Magazine – Website Magazine
According to the 2011 Industry Report from Social Media Examiner, 90 percent of more than 3,000 Web marketers say that social media is an important facet of their business today. Brand exposure was identified as the greatest benefit, with 88 percent of respondents citing it as a positive result of their social media campaigns.Increased website traffic is another benefit (remember this when you get to the next paragraph), with 72 percent of the marketers claiming they gained traffic and subscribers through their social media efforts. Another advantage named by a high percentage of marketers was improved search rankings, gaining a 62-percent share of the response.